Digital Marketing

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  • Search Engine Optimization
    Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
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  • Social Media Marketing
    Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
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  • Copywriting
    Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
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  • Content Marketing
    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online
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